CATL and Moutai Group Forge Cross-Industry Partnership to Drive New Energy Transition

2025-04-18

On April 18, Kweichow Moutai Group Co., Ltd. (hereinafter referred to as "Moutai Group") and CATL signed a strategic cooperation agreement in Renhuai, southwest China's Guizhou Province. Anchored in the vision of "Redefining Industrial Value and Establishing Global Green Industrial Standards," this collaboration integrates cutting-edge new energy innovation with traditional industrial wisdom, merging real economy with green technology to advance eco-friendly, low-carbon, and high-quality development across industries.

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Cross-Sector Synergy: Building a Zero-Carbon Ecosystem 

As leading companies listed on the A-share mainboard and the ChiNext board respectively, Moutai Group and CATL are setting an industry benchmark through this partnership. By transcending traditional boundaries between the consumer goods and new energy sectors, Moutai Group and CATL will share technological, logistical, and branding resources to pioneer zero-carbon industrial parks, green logistics, and other innovations. Their joint efforts aim to create replicable models for sustainable manufacturing, accelerating the transition toward a green future.


Industry Leadership: Setting a Green Development Benchmark 

Moutai Group and CATL, the pioneers of their respective fields, will explore green and low-carbon development models for both traditional and modern industries. By leveraging shared resources, complementary advantages, and cross-industry synergies, they will deliver an innovative method of "industrial upgrade + zero-carbon transition", for advancing eco-friendly, low-carbon, and high-quality development across industries.


Specifically, the two contracting parties will leverage their respective strengths to jointly develop cutting-edge digital and zero-carbon model factories, pioneer innovative "Zero-Carbon+" application scenarios, and deliver competitive, high-impact integrated solutions. They will establish electrified logistics and passenger vehicle ecosystems, actively explore applications of photovoltaic and energy storage technologies in traditional manufacturing, and build smart next-generation power systems alongside energy-carbon management platforms, accelerating the achievement of Moutai Group's green and low-carbon objectives.

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Convergence of Traditions and Innovations: Bridging Heritage and Innovation 

As the undisputed leader in China's baijiu industry with three core business pillars - liquor production, liquor-themed tourism and wellness, and industrial chain finance - Moutai Group produces the iconic Kweichow Moutai Liquor, the originator and gold standard of Daqu Jiang-flavor liquor that has achieved global recognition. CATL, the global benchmark in new energy technology, continues to drive industry transition through technological innovation and sustainable development. Their partnership represents far more than a strategic alliance between two market leaders; it embodies a profound convergence where centuries-old brewing traditions intersect with cutting-edge energy technology, and cultural heritage melds with scientific innovation.


Global Ambitions: Expanding Overseas Markets 

Moutai Group is amplifying its international footprint to promote Chinese liquor culture, while CATL is leading global energy transition with innovative technologies. This partnership will inject new momentum into their global market development and enhance the international image of Chinese brands as green, innovative, and technology-driven pioneers.

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This collaboration marks not only a landmark for both companies but also heralds a new paradigm for the convergence of traditional and emerging industries. Guided by China's "Dual Carbon" goals, Moutai Group and CATL will co-author a playbook for green transformation, setting benchmarks and igniting a new chapter in high-quality industrial development.


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